Is the whole country obsessed with skin lightening creams and pale people?A resounding YES! I’ve seen TV ads for “Fairness cream for men”. How much idiotic can this get? Until now, skin-lightening creams have been aimed almost particularly at women. This is the first launched nationally for men.These ads simply make me sick….they ennoble the idea that you have to be fair to be acceptable, marriageable and what-not….it’s a racist mind-trip with a twist. Even men are no longer shy of admitting they want to look good! Interesting to say the least!
If you check any matrimonial sites you’ll find that the ads nearly always mention the skin color of the prospective bride/groom.Of course, folk tales play their part too.The fair lady was always a princess while the wicked villain was a ‘kala kaloota’. The crow is treated dirty because it is black in color but it actually washes itself wherever it finds water. Amusing! Fairer women have more chances of landing wealthy grooms.Has there been any angel in your grand-mom stories who was dark/black?
I personally know lots of amply fair skinned girls and guys who are certainly ordinary looking, and I know an equal number of dark skinned, even pitch dark girls and guys,who have such charming features they’re absolutely beautiful to look at! But, if you were to ask an average Indian which one was the better looking they’d pick the plain one only because he/she is fair. How do you conclude that? These are just facts of life. Universal truth. You can’t renounce them. Fair is Fair, Dark is Unfair. What a pity! Everyone’s coming up with pro-fair tilts. It’s a shame that we don’t respect our color.
Well its ironic that we Indians who found the British calling us blacks are today marking our own country folks black..Quite frankly I think most of the blame (not all but most) falls on the media. Ads and movies are responsible for the ideas that exist in people’s minds..Not everyone is free from brainwash…come to think of it, all of us aren’t really free from influence. If anything can be done about appreciation of all ’skin color’ it has to be done at a rather large scale.I think rather than cribbing at the whole issue and trying to create greater differences we need to rationalize a solution..like they say-one drop is nothing…but it creates ripples in an ocean!
I guess what is more important is to have a whiter soul..Wake up guys, there are more important things in life than the color of skin. And please don’t give the crap about the fairness cream ads. I have never heard anyone got fired (or didn’t get a job) because of their skin color (not even models!). Curve up and prevail on the classy,noble side. Black is beautiful and it will forever be.